3 tips adsense

One of the main objectives of this AdSense forum is to help each other improve earnings based on a quality website that plays by the rules. Many new members come here looking for just such advice and older members can validate or dismiss practices based on the information they accumulate here over time .
With this in mind, I thought it would be nice to have one thread that puts all the best tips and advice together from old and new members - for the benefit of old and new members.

It's also my hope that we can put together a high impact thread worthy of being bookmarked and referred to, as well as to take the wind out of the sales (pun intended) of those who sell $75 overpriced Adsense eBooks that never deliver on what they promise. [And at the same time, hope those same opportunists don't violate the copyright on this thread and produce another eBook based on this information]. :-)

To start, here's 3 of my best AdSense tips.

1. Google's Heat Map really does work and deserves the full attention of those who've ignored it. It's really helped me improve my CTR. https://www.google.com/support/adsense/bin/static.py?page=tips.html&gsessionid=HyRs2QlabOI

2. When it comes to content, take the time write the best article you can. Don't write a bunch of rehashed garbage that's already been copied 100x before by lazier webmasters then you. Write something fresh and recent with new sources. Also, don't make the article short just because you don't like to write. Write until you've exhausted the subject. This will help you avoid duplicate content penalities, increase the stickyness to your site, and put out more 3,4,5, etc. keyword combinations that you can pick up traffic on.

3. Clear off the clutter, eye candy, bells and whistles and unnecessary links from each page. You want visitor's eyeballs to focus on 2 things: Your Content and Your Ads. Trimming the fat also reduces the low value places for visitors to go. You want them to either continue surfing your site or to exit through an ad. I've reduced the clutter and low value links off many of my pages which really helped my CTR and proved to be worth the time it took.

One Final Note: I think it's okay for members to repeat tips as it validates the importance of such tips and shows some priority as to what publishers can focus on.